• Group of women holding smartphones, dressed in neutral tones, smiling, and standing together outdoors.

    Meet the Team Behind Your Firm's Digital Visibility

Avery Wagner holding a phone and walking through a garden

Hi, I’m Avery Wagner

Former PM, custom home building. Interior design background.

  Founder of Wagner Perspective  

I'm a creative thinker and doer, dedicated to building businesses with purpose and clarity.

Before I built social media strategy for a living, I built spaces.

I started my career at interior design working with brands like Serena & Lily. From there, I moved into commercial construction management, working with brands like Starbucks and WeWork - learning to bring large scale projects to life. Then I became a project manager for a custom residential home builder and HGTV personality, where I began managing social media alongside project work — and that side project quickly grew into a full social media director role across multiple brands.

That's where everything shifted.

I realized the same instincts that made me good at managing a jobsite — organization, attention to detail, seeing the full picture — were exactly what made a brand's social media actually work.

Since then, I've partnered with founder-led brands across industries, but design and construction were always where I felt most at home. Literally.

That firsthand experience shaped how Wagner Perspective works today. Our team knows the home industry from the inside, and we help interior designers, architects, landscape architects, and custom home builders get the recognition their work deserves.

"From jobsite to Instagram — I've done both sides of this business."

"From jobsite to Instagram — I've done both sides of this business."

Framed view of a construction site with two ladders, one red and one silver, set inside a wooden frame for a building under construction. The background features a wooden fence and trees, with a clear sky.
A woman wearing a white safety helmet and a gray hoodie, smiling with a filter that enlarges her eyes, with construction pipes and a building under construction in the background.
A woman in beige clothing bends over a table looking at a large rolled-up paper, in a room with wooden floors and white walls. There are brown cardboard boxes on the table labeled "The Scout Guide" and a bulletin board on the wall behind her. Another person, partially visible, stands on the right looking at a phone.
A cluttered workspace with a piece of lined paper containing handwritten notes and calculations, a pair of safety glasses, a red and black measuring tape, a business card, a cardboard box, a helmet with a carbon fiber pattern, and a few sheets of paper on a wooden surface, with a rough concrete floor underneath.
A woman is taking a photo of a smiling man and woman standing in a kitchen with light-colored cabinetry and a white island.

What We Do

Avery Wagner social media agency strategist showing her phone and capturing content of a green gate and garden outside a home

You built your reputation one project at a time. But it's still trapped inside your referral circle — while firms with weaker work look more established, simply because they show up more consistently.

We fix that.

We take your finished projects — or unfinished ones, raw photography, videography, and expertise — and turn them into strategic social media that keeps showing up, even when you're buried in client work. Don't have the content yet? We draw from our own established library to keep you visible in the meantime.

Because your work already commands a premium. Your social media should explain why.

So when the right people land on your page, they get it instantly.

Meet Our Team

A young man with glasses and a striped polo shirt smiling outside during sunset, with cars, trees, and streetlights in the background.

Grant Wagner

Grant turns raw project photography, videography and jobsite footage into the polished visuals and videos that make your firm's work impossible to scroll past.

Content Creation Lead
A woman with long blonde hair, wearing a black wide-brimmed hat, glasses, a pink t-shirt, and ripped jeans, sitting in a modern, light-filled room with plants and black chairs.

Kelli Hart

Kelli reviews every post, caption, and strategy before it goes live, making sure it meets the standard your firm's reputation deserves - Yes, we use a real person, not AI! 

Quality Control Specialist

Why Our Clients
Prefer Us Over Others

01.
Client-Centered

Everything is tailored to your business, your voice, and your goals. No one-size-fits-all approach

02.
Cohesive Strategy

Messaging, visuals, and direction all aligned to elevate how your business is perceived.

03.
Effecient & Effective

Smooth processes to keep content consistent, without pulling you out of your day-to-day.

A woman sitting at a table working on a laptop, with two other people standing nearby, surrounded by open magazines and books.
Three women gathered around a laptop at a desk, engaging in conversation. Open magazines and books are on the desk, and one woman is smiling while another points at the laptop screen.

Who We Typically Work With

We work exclusively with luxury residential design and construction firms ready to be known beyond word-of-mouth referrals.

See Portfolio

Interior Designers

Custom Home Builders & Contractors

Landscape Architects

Architects

A woman sitting on a sofa in a room filled with books, holding a smartphone, with a laptop open on the table in front of her, and an open magazine. The background features a green bookshelf with framed pictures and decorative items.

Let’s Work Together

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