How the Fu*k
Do I Post?!
The Instagram Intensive
Hand us the person responsible for your Instagram.
We’ll teach them what to post, how to make it, and how to keep the whole damn thing moving—without making you figure it all out first.
You already have the projects.
You already have the photography.
You already have the expertise.
What you do not have is the time to become the Instagram expert, build the entire process, and then train someone else to run it correctly.
So don’t.
Send us your Instagram person.
We’ll train them for you.
You know how to design and build exceptional homes. You should not also have to become an Instagram expert to share that work with the world.
When your team doesn’t have a real Instagram System:
YOU ARE STILL RUNNING IT
You may have handed Instagram to someone else, but you are still coming up with the ideas, finding the photos, fixing the captions, and approving every tiny thing.
YOUR BEST WORK GOES NOWHERE
You have beautiful projects, expensive photography, jobsite footage, and years of expertise sitting in folders because no one knows how to turn it into posts.
INSTAGRAM FALLS APART WHEN YOU GET BUSY
The second client work picks up, posting stops because the person responsible for Instagram does not know how to keep it moving without you.
You should not have to become an Instagram expert just so you can teach someone else.
I hear the same thing from business owners constantly:
“I have someone younger on my team who understands Instagram. They can probably do it. I just have no idea how to train them.”
Exactly.
Knowing how to use Instagram is not the same as knowing how to market your firm on Instagram.
Your assistant may know Stories.
Your intern may know trends.
Your niece may live on the app.
That does not mean they know what to post, how to turn projects into content, or how to keep Instagram moving without constantly asking you.
That is where I come in.
I train the person responsible for Instagram so you do not have to.
Avery Wagner
Founder, Wagner Perspective
THE SEARCH IS OVER
Meet How the Fu*k Do I Post!?
How the Fu*k Do I Post!? is a private Instagram training intensive created specifically for luxury residential firms that want to manage Instagram internally—without making the founder responsible for the entire damn thing.
We work with Interior designers, architects and landscape architects, custom home builders, contractors, and luxury remodelers who already have exceptional work, professional assets, and someone on the team who could manage Instagram with the right training.
If You’re Ready To…
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Get Instagram off your plate so you are not making every decision, finding every photo, and fixing every caption yourself.
Turn your projects, photography, videos, and expertise into content your team can actually keep using.
Train the person already on your team to run Instagram without constantly asking you what to do next.
Build a simple system that keeps content moving even when client work gets busy.
Avoid hiring a full-time social media manager by giving the person you already have the tools to do the job significantly better.
What To Expect 🤳🏻
Inside How the Fu*k Do I Post!?, we focus on three things 👉🏻
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This is live, hands-on training using your company, your projects, your account, and your actual content.
We teach them how to:
Find content inside your projects
Decide what is worth posting
Turn one project into multiple posts
Write stronger hooks and captions
Create Reels, carousels, photo posts, and Stories
Organize photography and video
Prepare content for approval
Understand what is working
Make better decisions without constant hand-holding
What this means for you:
You do not have to learn Instagram just so you can teach it to someone else. -
Your team receives a clear, practical guide explaining:
What your company should talk about
Which parts of your work should become content
What kinds of posts to create
How often to post
What the content should sound like
What people need to understand about your business
Who owns each part of the process
You also receive:
30 specific post ideas
The Wagner Perspective editorial calendar
Customized AI prompts your team can actually use
What this means for you:
Your team stops opening a blank calendar every Monday and asking what you want them to post. -
Together, we decide:
Where content ideas live
Where photography and video are stored
Who creates each post
What needs your approval
What your Instagram person can decide independently
How far ahead content should be prepared
How feedback should be given
How the process keeps moving when you get busy
You also receive two private follow-up coaching calls so your team can get feedback, fix problems, and avoid immediately falling back into old habits.
What this means for you:
Instagram becomes an actual process inside the business—not an emergency that appears every time someone remembers you have not posted in three weeks.
Meet your Social Savant…
Hi! I’m Avery!
I’m a social media strategist on a mission to help exceptional residential firms make Instagram less overwhelming and more doable!
I started my career in the home industry working with interior designers and builders before becoming an in-house social media manager for a custom home builder.
So I know this world.
I know the projects are beautiful, the photography is expensive, the team is busy, and Instagram is usually the first thing to fall apart.
I have created thousands of pieces of content, managed accounts, trained teams, and coached founders.
And here is what I have learned:
You do not need another person telling you to post more.
You need someone who understands your industry, trains the person doing the work, and makes the whole process easier.
That is what I do.
Part strategist. Part teacher. Part coach. Part cheerleader.
And occasionally, the person telling you to stop making this shit so complicated.
I am not here to turn you into an influencer.
I am here to help your company show up online in a way that reflects how good your work actually is.
Avery
We know how to make Instagram easier for real businesses
If you know Instagram matters but cannot keep dragging it forward yourself, this is for you.
Ready to stop managing Instagram from the corner of your brain?
STEP 1: Apply for the intensive
STEP 2: Send us the mess
Before the intensive, you will complete a questionnaire and share your Instagram account, website, brand materials, photography, videos, current process, and biggest frustrations.
We review everything before the training day and show up totally ready for you.
Complete a short application so we can learn about your company, your current Instagram process, and the person you want us to train.
If the offer is a strong fit, we will send over the agreement, payment details, and available dates.
STEP 4: Put the system to work
STEP 3: Bring us your Instagram person
Your team leaves with:
Clear direction
30 content ideas
An editorial calendar
Customized AI prompts
Defined roles
Two follow-up coaching calls
No vague handoff. Everyone knows what happens next.
We train you and your team member using your actual company, projects, content, and account.
Most training days take approximately four hours, but we reserve up to six so we have room to work through real examples, answer questions, take breaks, and avoid rushing.
I know how overwhelming Instagram can feel when you’re already carrying the weight of running your entire business.
After How the Fu*k Do I Post!?, you will have:
🤳🏻 A trained person responsible for Instagram
So the job no longer belongs to “everyone” and therefore no one.
🤳🏻Clear content direction
So your team knows what to post, what stories to find inside your projects, and how to create content that actually says something.
🤳🏻Less dependence on you
So you are no longer responsible for inventing every idea, locating every photo, fixing every caption, and approving every tiny decision.
🤳🏻A process your team can keep using
So Instagram does not disappear the second client work gets busy.
🤳🏻Better use of your existing assets
So your professional photography and project footage stop dying inside a shared drive.
🤳🏻A company that shows up more consistently
So more of the right people have the opportunity to see, understand, and remember how good your work actually is.
LET’S GET REAL
What kind of results can you expect? 🔥
This intensive is NOT for everyone.
We are not here to teach your team how to chase every trend, become influencers, or hack the algorithm.
We are here to help an established company build a smarter, easier, more sustainable way to use Instagram.
☑️ You run an established residential design, architecture, building, contracting, or remodeling firm.
☑️ You already have strong work, projects, photography, video, or expertise to turn into content.
☑️ You have someone on your team who can own Instagram after receiving the right training.
☑️ You want Instagram managed internally without making yourself responsible for every decision.
☑️ You are willing to give your team clear ownership and allow them to implement what they learn.
☑️ You want a practical system—not another pile of random content tips.
You are a strong fit if…
❌ You are looking for guaranteed leads, followers, views, or virality.
❌ You expect your employee to become a senior marketing executive in one afternoon.
❌ You do not have anyone who can consistently own Instagram after the training.
❌ You have no usable projects, photography, video, or expertise to work with.
❌ You want Wagner Perspective to create, schedule, publish, and manage everything for you.
❌ You are not willing to participate in the decisions your team cannot make for you.
You are NOT a strong fit if…
How It Works
You know Instagram matters. The problem is that you have a company to run, and you do not have time to become a social media expert just so you can turn around and teach someone else.
That is exactly what this intensive solves.
FAQs
You’ve Still Got Questions? We’ve Got Answers!
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No.
You should attend the kickoff and closeout portions and remain reasonably available for questions about the company.
The person who will actually manage Instagram should attend the full hands-on training portion.
Most training days take approximately four hours, although we reserve up to six so the session does not feel rushed.
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Absolutely.
If you are the person creating the content, we will train you.
You will learn how to find content inside your work, create posts faster, organize your assets, and build a routine that fits inside your actual schedule.
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Send the person who will be responsible for planning, creating, organizing, or coordinating your Instagram content after the training.
That may be your:
Marketing assistant
Office manager
Project coordinator
Junior employee
Intern
In-house marketing person
Or yourself
They do not need to be an experienced social media manager.
They do need to be willing and able to implement what they learn.
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Yes. The core intensive is specifically built for Instagram.
Additional training for Facebook, TikTok, LinkedIn, or Pinterest may be added for $750 per platform.
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No.
We do not guarantee a specific number of leads, followers, views, sales, or viral posts.
We provide the training, direction, tools, and process your team needs to use Instagram significantly better and more consistently.
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Then you may be a better fit for Wagner Perspective’s monthly Instagram management service.
The intensive can help you understand exactly what is involved before deciding whether to continue internally or hand the account off completely.
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They will not magically gain 10 years of professional experience in one afternoon.
They will leave significantly more prepared, confident, organized, and capable than they were before.
They will understand what to post, how to create it, how to use your assets, and how to run the process with less dependence on you.
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The base intensive includes 30 detailed content ideas, your editorial calendar, customized AI prompts, and the training needed to create the content.
If you would like Wagner Perspective to create your first 10 completed Instagram posts, you can add that for $1,500.
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Each idea includes:
The topic
The recommended format
The primary message
Why it is worth posting
The assets or information your team needs
The 30 ideas are detailed content briefs.
Full captions, scripts, design, and editing are included only with the ready-to-post content add-on.
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You do not need a perfectly organized library before applying.
But you do need enough usable projects, photography, video, or expertise to create content from.
We will review what you currently have and help your team establish a better organization process moving forward.
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You receive two 60-minute follow-up coaching calls.
These can be used to:
Review content your team creates
Answer questions
Fix workflow problems
Review performance
Improve the approval process
Help your Instagram person make stronger decisions
The first call should take place approximately two weeks after the intensive.
The second must be used within 60 days.
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Apply below.
We will review your application, confirm that the intensive is a strong fit, and send over the agreement, payment details, and available dates.